A solution to the issues New Zealand dairy owners are facing took out the Most Viable Business Award at the Soda Inc. Innes48 Start-up Competition at Wintec last night.
The winning team, Creative Dragons travelled from China to compete in the 48-hour business start-up competition. They wasted no time in identifying and responding to the major issues facing local convenience stores – being robbed, low margins and long hours. Their solution, C&D Box, a cooperative concept, responded to the theme of the weekend 'better together’ by putting store owners together to benefit from better security through technology, group buying and support.
Creative Dragons received $10,000 from platinum sponsor Wintec. The team included students and graduates from Wintec and the University of Waikato, graduates from Wintec’s tertiary partners in China and academics from Chengdu University of Information Technology.
However, it was a local team, Brown & Down Boys, that stole the show. This family team consisted of father and son, Edward (Ted) Pogai, and son Christian-Lee Pogai (12 years old) and their friends Livi Hirawani (15 years old), Adam Williams, Porourangi Gudgeon and Maari Renee Moke.
Brown & Down Boys took out the Peoples’ Choice and the Best Pitch awards with an Airbnb style concept to respond the issues New Zealand marae are facing to maintain their facilities. Their concept, an authentic tourism experience for participating marae won the hearts of the audience and judges alike through its sharp and at times, witty delivery, combined with a great idea designed to create “win-win” partnerships.
Winners of the Most Innovative Idea, team Casually Yes, developed Hook Me Up. This business idea aims to bring the fishing community together through a web-based programme to hook anglers up with boat owners and create a more valuable fishing experience.
SODA Inc. chief executive Erin Wansbrough said the weekend had been a gripping journey for the fifteen teams and everyone involved was "better together" for it.
“Wowing the judges or even taking part in this “fail-fast” “learn-fast” competition takes a lot of passion and creativity, and demands innovation which the teams this year showed in volumes.”
“By expanding our thinking, we go beyond competition, as competing is not the best path to success. Challenging rather than collaborating, can lead to demise.
“The theme, ‘better together’ positively influenced the start-up ideas developed by these 15 teams. Their ideas address the issues of a modern world and respond through taking a collaborative, community approach,” she said.
Judge, Roanne Parker announced the six teams that had successfully made it through to the final. She expressed on behalf of the judges that they were impressed with the calibre of each of the business ideas, with many being world class. She did stress however, for all of the teams that it is important for start-ups to aim higher.
“In a small market like New Zealand, the long tail is pretty short, so think bigger, take opportunities, knock on doors. We’re so proud of you, this experience is extraordinary and remember 98 per cent of entrepreneurship is aspiration.”
The judges for this year’s competition were Roanne Parker, founder and managing director Calibrate Digital Marketing, Robert Stone, founder New Zealand The Innovation Nation, Chip Dawson, executive board Member NZ US Council and Campbell Gower, chief cook and bottle washer Phil & Teds.
Judge Bob Stone gave some sage advice at the end of the night for current and future competitors to consider.
“Next year, we’d like to see more women” he said. “Think big, it’s a big world and you can conquer it."
The Soda Inc. Innes 48 Start-up Competition was made possible with the support of: Wintec, Gallagher, ASB Bank, Waikato-Tainui, LearningWorks, University of Waikato, Callaghan Innovation, Deloitte New Zealand, Fieldays Innovations, Norris Ward McKinnon, NetValue, Hamilton City Council, Chow:Hill, Good George Brewing and Loveblock Wines.
The SODA Inc. Innes48 Business Start Up Competition kicked off yesterday for the 7th year. The Opening Ceremony included talks from entrepreneurs Emily Heazlewood, Darrel Hadley, Peter Howell and Hal Josephson on their entrepreneurial journeys and gave the VIP guests and teams some of their key learnings. With only 48 hours to come up with a business idea, the speakers made it clear the teams need to learn how to fail fast and bounce back.
Emily Heazlewood gave us insight on the three main learning points of her journey. The power of people and making meaningful connections is what helped her make the next step in business. After 12 months of developing and launching her application, Romer, understanding the why played a big part in the growth and improvement of the app. "Having passion, determination and vision for your idea will carry it through hard times when people say no".
The ‘accidental entrepreneur’, Darrel Hadley, co-founder of Good George, shared the importance of focusing on your strengths and knowing what success looks like. Splitting the end goal into small manageable chunks makes the world of difference when building a business.
Trusting your gut was the main learning Peter Howell, co-founder of DROPIT, shared with participants, along with finding the best advisors and asking the right questions. "Try and meet as many mentors and find ones you gel with, LISTEN and learn as much as you can". This being an important message to participants, who are surrounded by 25 expert mentors over the weekend to help get their ideas off the ground.
Changing the world by disrupting the norm was the main message Hal Josephson gave to participants. "It's a process. It's not whether you win or lose it's about communicating what your business is about and learning if there is a need/problem". Disruptive companies are changing the way we look at the world and Hal expressed the need for these businesses to constantly challenge the way we think.
Our theme for 2018 is 'Better Together' - People who are in competition are grinding. They’re more focused on winning than creating real solutions. However, when your thinking becomes expanded, you realise you could do so much more with other people. When you collaborate with other people, 1+1= more than two. The whole becomes different from the sum of its parts.
Teams need to develop a business model that demonstrates "win-win" partnerships that could be built on:
- a culture of co-creation and collaboration
- new models of sharing, rather than ownership
- enduring community values of generosity, equality, honesty and trust, beyond just profit
- taking two or more businesses and combining them to open up new commerce opportunities for all
While many start-ups aspire to disrupt an industry, they often view their peers as competitors rather than prospective collaborators. Yes, start-ups are challengers to the way industries operate and aspects of our lives function, but competing is not always the best path to achieving success.
Challenging, rather than collaborating, leads to the demise of many start-ups, which fail to understand how their industry operates and how best they can maximise their place within it. Having a great idea is essential but, if we can combine this with buy-in from organisations who already possess power, we’re really cooking with fire.
This event wouldn't be possible without the support of, Wintec, Gallagher, ASB, Waikato Tainui, LearningWorks, The University of Waikato, Callaghan Innovation, Deloitte, Fieldays Innovations, Norris Ward McKinnon, Netvalue, Hamilton City Council and Chow:Hill.
Click here to Four extraordinary, entrepreneurs and global innovators who share a belief in challenging the status quo will judge this year’s Soda Inc. Innes48 Start-up Competition at Wintec. They are charged with the task of selecting this year’s winning business start-up from around 15 teams to compete at Wintec in March.
Serial entrepreneur, Kiwi tech angel investor and CEO of International Business Management, Chip Dawson, loves New Zealand and rates global connections. Chip believes in success “anywhere and anytime”. He says New Zealanders have to be nimble, flexible and out-think how we’re going to use technology to be part of a global community.
Roanne Parker started her first business at 20, sold Hire a Hubby at the age of 29 and has been focused on digital and technology entrepreneurship ever since. Now wearing a few hats, Ro is managing director of Calibrate a marketing agency specialised in customer and revenue growth. She’s an active investor and a non-executive director on multiple boards in the government and private sector. Her real-life experience having created and exited million-dollar businesses, make her a sought-after mentor and advisor.
Campbell Gower, chief cook and bottle washer of award-winning, international juvenile products company, phil & teds, has spent over 30 years investing and building dynamic, agile and profitable businesses. A founder of honest juice company, Charlie’s, this Te Awamutu native has a nose for getting enterprising Kiwi companies global. While Campbell likes leading, he enjoys mentoring more, and believes opportunities in business can be fleeting, and competition tough – to succeed, he advocates a “have a go and quick!” mentality.
Ranked by Crunchbase as one of the most influential people in New Zealand and top 10 in Australia and New Zealand combined, Robert Stone, general manager of strategy and innovation at Plan B. has over 25 years leadership experience in technology, new business models and telecom. Bob loves startups, values mentors and lives by the mantra “innovation is never about what you know, but what you do not”.
Event organiser and chief of operations at Soda Inc, Rachel Adams says together these four people know what it takes to achieve great things.
“This year’s stellar line-up of judges all bring a remarkable entrepreneurial experience and skills and complement each other well in the spirit of this competition. Together they are a force and will contribute greatly to the high energy, action-packed weekend of the Innes48 Start-up competition.
“For our Innes48 competitors, every minute they get with these leaders counts at this once in a lifetime experience where they will test their skills to the limit.”
The four judges will decide the winners of the 2018 Innes48 Start-up Competition at Wintec over one high energy, high impact weekend from 16-18 March. Categories are Most Viable Business, Most Innovative Idea and Best Pitch. The overall winners will take away a cash prize of $15,000.
The Soda Inc. Innes48 Start-up Competition powered by Wintec is the largest event of its kind in New Zealand. It draws hundreds of national and international applicants who compete over 48 hours. Fifteen teams are selected to participate in a weekend where they achieve in hours what could take months or years.
It’s not too late to join New Zealand’s bootcamp for business start-ups. Team registration for this year’s Innes48 Start-up Competition powered by Wintec closes on Monday 26 February 2018.
To find out more, visit Innes48.com or email firstname.lastname@example.org.
Read Bootcamp for start-ups tests entrepreneurial skills to the limit.
Find out more about Soda Inc. here.
Image: Left to right Robert Stone, Roanne Parker, Campbell Gower and Chip Dawson.
Do you have entrepreneurial tendencies or tendons, where it’s a part of your body and you can’t do anything else? On the drive home, buzzing after last year’s Soda Inc. Innes48 hour Start-up Competition, event MC and lifestyle entrepreneur Robett Hollis said just this.
Check out his experience by viewing this video he posted about the competition – which is now seeking applicants for 2018.
The Soda Inc. Innes48 Start-up Competition powered by Wintec is the largest event of its kind in New Zealand. It draws hundreds of national and international participants who compete for up to $15,000 in prize money over one high energy, high pressure 48-hour weekend. This year’s event is at Wintec in Hamilton from 16-18 March.
Event organiser and head of operations at Soda Inc., Rachel Adams says it’s one weekend and a lifetime of impact where teams achieve things in hours that could take months or years.
“This is a bootcamp for start-ups. It’s a fail fast, learn fast experience that jams a lot into one action-packed dynamic weekend that puts business ideas under the spotlight. Competitors will test their entrepreneurial skills to the limit, experience new things, get exposure and interact with top business mentors, influencers and teams from a wide range of backgrounds and skills,” she says.
A participant in 2017, Zack Pentecost said says he enjoyed the whole experience: "The whole concept of analysing a problem, creating an idea, and understanding the overall feasibility and tangibility of it, was a thrilling experience from start to finish."
Over the 48 hours of the competition, the 15 teams selected will hear from inspirational speakers about their success, failures and learnings as an entrepreneur and attend workshops to help understand the process of developing a business to apply to their idea. At the end of the competition, the top six teams pitch their newly created business to an audience of over 250 people and a panel of judges, with the hope of becoming the winner of Most Viable Business, Most Innovative Idea or Best Pitch.
Each year the Soda Inc. team selects judges and speakers who are passionate about nurturing and fostering talent and sharing their experience and knowledge. Above all, they know what it takes to achieve great things.
"From where I started to where I ended up, I had so many incredible mentors and people who helped me along the way, so from my perspective, it’s really important to contribute to the community and provide perspective and insight, and help in any way I can," says 2017 judge Linda Jenkinson.
Winners in the 2017 Innes48 Start-up Competition included The Abnormals, Emma Liu, Rob Scovell and Rowan Scovell-Lightfoot who won Most Viable Business with their ‘Accupoint’ software for use in acupuncture clinics. Best Pitch winning team Apex devised a concept for an online retail store that applied existing technology in a new and inventive way. Other business concepts were ‘Inner Circle’, a personal relationship platform able to prompt active conversation starters to nurture relationships and ‘Eddy’ an in-vehicle monitoring system.
“The Soda Inc. Innes48 Start-up Competition is a collision of extraordinary people that can have a lifetime of impact,” says Rachel Adams.
Team registration for this year’s Innes48 Start-up Competition powered by Wintec closes on Monday 26 February 2018. To find out more, visit innes48.com or email email@example.com
Last night (Sunday 30th April) marked the 6th Innes48 Business Startup Competition. The largest of its kind in New Zealand, Innes48 saw 15 teams compete for the chance to pitch their ideas to a panel of high profile judges.
The stellar line up of judges included Linda Jenkinson, Chip Dawson, Melissa Clark-Reynolds, Neville Gibson and Russell Alexander.
The judges chose the the top six teams to pitch their newly formed ventures at the Closing Ceremony, attended by a packed room of VIP’s
Most Viable Business winning team, The Abnormals, devised the “AccuPoint” software for use in Acupuncture clinics. Using a high resolution camera and image object recognition, the AccuPoint software accurately determines the points where the accupuncturist inserts the needle. The software can also quickly review previous treatments when the patient returns. This data can be used from year three to provide treatment autosuggestions. The team consisted of trio Emma Liu, Rob Scovell and 14 year old Hillrest High student Rowan Scovell-Lightfoot.
Best Pitch winning team Apex, pitched a concept for an online retail store. Their team captain explained “We are not inventing a new technology, we are simply applying an existing technology in a new and inventive way.”
Dynamic trio ‘Progressa’ showcased their idea ‘Inner Circle’, a personal relationship management platform that harnesses BOT technology to prompt tailored, “active” conversation starters with your pre-selected significant others that allows for on going engagement and relationship nurturing.
Team Buzzword pitched their AI system ‘Eddy’. Eddy is an in-vehicle monitoring device that monitors driver behavior. Poor driving is a costly problem for fleet and trucking companies. Existing vehicle monitoring systems are unable to comprehensively track driver behavior. Eddy leverages advanced AI algorithms and imaging sensors to provide real-time analysis of driver behavior in ways that current systems cannot. Accurately tracking driver behavior protects vehicles, lowers insurance premiums and ensures company reputation.
Team Misfits tackled the problem we are facing globally in which people’s jobs are being replaced by robots. They pitched a service called ReInventMe, a solution that would enable clients to transition from redundant jobs to jobs that will become more and more necessary.
The Famous Five proposed ‘Limb’, an accessory designed to protect women walking alone. The accessory would feature several applications to ensure the wearers safety. Women’s safety is a concern almost anywhere in the world, and the Famous Five capitalized on this need.
After the judges deliberated, Linda took to the stage to give all the teams some crucial feedback. Linda, a New Zealand expat who has spent more than 20 years in America, gave some interesting insights on financing startups.
“The amount of money needed to develop a business is always drastically underestimated. Typically in Silicon Valley, we say you need to times your budget by 2. Here in New Zealand, I’d say times it by 10.”
She then spoke about what is needed for a successful business, saying, “I see a lot of people spending too much time thinking about the product and not about the business”.
She followed on from this point with the crowd favorite quote “There’s three things that make a good business: a good team, a good team, and a good team.”
The teams enjoyed a weekend full of highs and lows, high quality mentors and short sharp thirty minute workshops covering the topic of ideation, market validation, business models, finace and pitching.
Another major thread during the weekend was MC and weekend hype facilitator Robett Hollis, New Zealand’s third most influential LinkedIn user and self-made lifestyle entrepreneur. Robett has previously attended as a speaker and then head judge in 2016. Robett brought a fiery enthusiasm and dedication that was invaluable to everyone involved.
On the drive home to Auckland in the early hours of Monday morning, Robett summarised Innes48 as a great way to try things out, and see if startups is something you really want to.
“There are a huge variety of things to do, but the reality is, you either have entrepreneurial tendencies, or you have entrepreneurial tendons, where it’s just literally a part of you.”
Teams were competing to prepare interesting business models adhering to the following theme:
Last night the fifth Wintec Innes48 Business Startup Competition came to conclusion for another successful year. It was 48 hours of innovation, idea thrashing and challenging the status quo from contestants.
The room was packed and the buzz in the room was infectious. Each year the competition grows in popularity and participants come from all over to take part in this unique experience.
This years winners include....
Winner of the Wintec 'Most Viable Business' Award:
Winner of 'The Gallagher Craziest Idea That Might Just Work' Award
Winner of the SODA Inc. 'Best Pitch' Award:
For team contact details or more information please email firstname.lastname@example.org